Due to the impact of the COVID-19 epidemic, the car market has had many fluctuations in the past year. Here is an updated list of the 10 most expensive car brands in the world according to data analysis site Kantar:
1. Tesla
Tesla is a North American car and electric vehicle manufacturer. The company was founded in 2003 and is headquartered in Palo Alto, California. In February 2004, billionaire Elon Musk became Tesla’s largest shareholder and officially held the CEO position since 2008. Notably, compared to the 2020 rankings, Tesla’s position has increased sharply by 3 places; brand value increased by 275%, reaching $42,606 million.
Tesla’s Model 3 and Model Y are two of the world’s best-selling electric cars in 2021, accounting for 70% of the overall electric vehicle market share and 97% of Tesla’s own vehicle sales. According to data for the first quarter of 2022, the company sold more than 310,000 vehicles, up 68% compared to the same period last year. Tesla’s revenue has grown even more strongly as the price of each product has increased significantly because components and battery metals are scarce.
2. Toyota
Founded by Kiichiro Toyoda in 1937, Toyota is headquartered in Aichi, Japan. This is one of the largest multinational automobile manufacturers in the world, being the first company to produce more than 10 million vehicles in a year (2013). Toyota’s brand value in 2021 reached $ 26,974 million, a slight decrease compared to 2020.
It is easy to see the success of Toyota in domestic and international markets. In Japan, in 1959, even a city was named Toyota in honor of the most successful company at that time. Toyota has also been the best-selling automaker in Australia for 25 years in a row. In Vietnam, according to the company’s announcement, Toyota’s sales in March 2022 topped the market with 8,097 vehicles.
3. Mercedes-Benz
Mercedes-Benz fell to third place, down one place from last year. The company originated in Germany – one of the world’s powerhouses in automotive and technology. Its revenue in 2021 reached 133.9 billion euros, while the brand value reached 25,835 million dollars.
Mercedes is listed as a high-class car; In particular, in 2018, the airline served 2.31 million customers – the most in the high-end segment. For maximum efficiency, besides the main production base located in Germany, the company has 93 assembly workshops spanning 17 countries, including Vietnam.
4. BMW
4th place in the list of the most expensive car brands in the world belongs to BMW. In 1 year from 2020, BMW has a strong increase in brand value (21%), reaching 24,821 USD. This is another high-end car company that also originates from Germany and is a regular competitor to Mercedes.
Historically, BMW was close to bankruptcy and was bought by Mercedes in 1959. However, the company has recovered strongly not only in the field of cars but also in producing motorcycles under the name BMW Motorrad. . Cars like Mini Cooper and Rolls-Royce are all owned by BMW.
5. Honda
Honda is a multinational corporation specializing in the production of automobiles, motorcycles and electrical equipment, with its headquarters located in the middle of Tokyo, Japan. Brand value in the last 2 years of Honda maintained at more than 10 billion USD. Not only is Honda the largest motorcycle manufacturer with an output of 400 million as of 2019, Honda is also the largest manufacturer of internal combustion engines in the world (average 14 million liters/year).
As a major player in the international market, Honda ranks second in market share in the midsize car segment. In Vietnam, Honda has won the reputation and trust of many generations through familiar motorcycles such as Wave, Lead, SH… The market share of Honda motorcycles in Vietnam in the past year still reached nearly 80% despite the number of motorcycles. sales of motorbikes decreased slightly.
6. Ford
Another American multinational automaker is Ford. The company was founded by Henry Ford in 1903, with its headquarters now located in Michigan. Ford’s 2021 sales hit $136 billion, while the brand is valued at $10.44 billion.
The US and China – the world’s largest economies – are also Ford’s two main markets. However, in the US, due to fierce competition from other brands and the general economy affected by the pandemic, Ford is facing a fourth year of decline in vehicle sales. Ford’s May sales fell 4.5%, less than 10-20% in the first months of the year (according to CNBC).
7. Audi
Audi holds 7th place in the list of 10 most expensive car manufacturers in the world. Audi brand value increased sharply by 22% in just 1 year, reaching nearly 9 billion USD. In 2021, the company achieved a revenue of 53 billion euros, with a total of more than 1.6 million vehicles sold and the largest consumption in the Chinese market. In particular, the number of fully electric cars increased by 57.5%, reaching 82,000 units.
An interesting fact is that when he was young, August Horch – the founder of Audi – worked for 3 years in the company of Karl Benz – the founder of Mercedes Benz. The Audi logo of 4 interlocking rings also has a special meaning. In 1929, due to the global recession, 4 car companies (Audi, DKW, Horch and Wanderer) had financial difficulties and decided to merge. The Audi logo emerged from then on and continues to evolve to this day.
8. Nissan
Nissan is a familiar Japanese car manufacturer. The company was founded in 1933, with the initial headquarters located in the Ginza area, then moved to Yokohama. In 1999, Nissan officially became a strategic partner with Renault (France). As one of the three major Japanese auto brands, Nissan’s engine has been rated by Ward’s AutoWorld in the top 10 best engines for many consecutive years.
In the future, Nissan will launch 23 new models, including 15 electric models. The company has set a target that by 2030, sales from electric and hybrid vehicles will account for 50%. The target within five years is for electric vehicles to account for 75% of sales in Europe, 55% of sales in Japan and 40% in the US market.
9. Volkswagen
Volkswagen is a German car brand under the group of the same name. This group includes many other famous car brands such as Audi, Bentley, Lamborghini, Porsche… In 2021, the Volkswagen brand is valued at more than 7 billion USD, up 9% compared to 2020. China is one of the major markets. largest market, accounting for 40% of the company’s sales.
Like other automakers, Volkswagen is gradually focusing on producing electric vehicles, meeting Europe’s overall emission reduction target. Specifically, the company announced that it will increase investment in electric cars to 100 billion USD. This is the first time Volkswagen has spent more than half of its budget on electric vehicle development. The company aims to complete 800,000 electric cars this year (according to Reuters).
10. Porsche
Porsche is the last name and the fifth representative of Germany to appear on the list. The company is known for its high-performance sports cars, from SUVs to sedans. 2021 witnessed strong growth for Porsche: brand valuation increased by $6.8 billion (22%), revenue reached 30 billion euros, an increase of 20 billion in just 10 years.
A special feature when it comes to Porsche is the process of making a car of the company. Porsche is always ready to adjust the interior of the car, adding or removing features and equipment to best suit the needs of customers. In particular, the company only set up a factory in Europe and shipped with the finished car. It is planned that in 2022, a new factory will be opened in Malaysia to reduce the burden on the main factory.
