Focus on one product: a new business that pays off

You can look it up, there’s not a single bottle in our store. ” everything but the picket line.

In the wake of pastry chef Pierre Hermé and his macarons, he is not the only one to bet on the single product. “This low-cost strategy allows you to quickly enter a market and be easily identifiable,” said Yves Marin, a consultant at Kurt Salmon. Result for BiBoViNo: already 25 franchise stores. Here are some other tips.

>> In video: Find 15 years of business creation in France. Why create more businesses now, what is the profile of new creators?

Check out our file “100 new business ideas to get rich”

IMAGINE A NEW RESTORATION CONCEPT

Rice Trotters, Taste of Brioche, Maison de la Chantilly, We Are Tiramisu, Sard’in, Fred’s Wonderful or Eggli … The concepts of monomaniacal restaurants and pastries are multiplying, with each brand ranging from its fetish product to to all sauces. While the burger niche has been widely exploited, there are still many sweet or savory concepts to imagine or import.

Michael Cohen (30) and Rachid Ez-Zaïdi (28) bet on the bagel, that round bun that Americans love. In February 2011, the two buddies, fresh graduates of Novancia, amassed their savings (32,000 euros) and opened their first corner in the capital. Today, they have five branches and about 15 franchised restaurants. “We created our first recipes by taking inspiration from the menus of foreign bagel chains and testing them with our loved ones,” recalls Michael Cohen, who in the early months prepared the bagels himself while holding the crate. restaurant.

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Their lightning bolts are enjoyed all over the world

Starting bet: 700,000 euros *

© Bruno LEVY for Capital

After the all-macaron, here’s the all-lightning. Christophe Adam, a pastry chef from Fauchon, offers it in 180 recipes, from raw chocolate to salted butter caramel to vanilla-pecan. Review: After opening six stores in Paris, his company, L’Eclair de génie, has set up shop in London, Japan, Korea, Hong Kong, franchise, brand license or joint venture. This success, which he also owes to the marketing talent of his partner Charles Lahmi, owner of the Lulu-Castagnette brand, shows the strength of the concept: optimized production (only one workshop provides Paris), modular sales format (corner), miniseries . And mono does not mean manic: the duo has also created a range of sweet groceries (caramel tube, spread) much appreciated.

* Goodwill and work for the first shop.

>> Also read our survey the niche carriers to launch your business.

>> In video: New cultural, tourist and architectural emblem of Bordeaux, discover the Cité du Vin.

HIGHLIGHTING FRENCH VINEYARDS

A rare sector not to suffer from the agricultural crisis, the wine sector remains a mine of opportunities for smart entrepreneurs. The market is huge: France alone consumes 12% of the world’s wine and welcomes more than 10 million wine tourists each year.

It was in this last niche that Mickael Loreau (28 years old) launched in April 2014 by creating Vinizos, a website offering tasting tours in the wine estates. 100% equity-funded, the company references more than 250 domains compared to about 15 in its infancy. “To develop the site at a lower cost, I hired an independent provider,” says the Essec graduate.

The three Nantes engineers behind 10-Vins, too, are pushing the market. Kind of Nespresso rechargeable wine with 10 centiliter vials served at the right temperature, their D-Vine machine took six years to develop. “To get started, we put 35,000 euros on the table and left our jobs,” says Thibaut Jarrousse, one of the co-founders. Awarded at the last CES show in Las Vegas, the start-up is listed on the venture capital fund with which it has already raised 2.3 million euros.

>> In video: Will entrepreneurship kill the employee?

CREATE A NICHE IN FASHION

To set up their business, Ludovic Chevalier and Christian Jourdier started from an observation: there is no store chain dedicated to tall and strong men. “The few specialty shops only offered old-fashioned clothing,” says Ludovic Chevalier, who is 2.05 meters tall. On the shelves of Size Factory: trendy brands, from 2XL to 10XL. As of 2011, their first store (400,000 euros investment) is a cardboard. Five years later, they have twelve for a turnover of 10 million euros.

Chatelles also found the parade in front of well-established fashion brands: focusing on a single product, available in a multitude of materials and colors. Other Parisian boutiques are betting on the high-end, such as Mes Chaussettes rouges, highly prized by François Fillon, or Gustave et Cie and its bow ties. But the province remains to be conquered.

Only one basic model, but a wide range of slippers

Starting fee: 30,000 euros

© SP

Two years ago, this former Merrill Lynch analyst pledged his finances to launch his brand of ballerina slippers, Chatelles. With 30,000 euros in his pocket, François du Chastel first hired a designer and a podiatrist to develop a mold, before launching a 600-pair production at a factory in Portugal. Well seen: in 2015, its sales reached 750,000 euros.

DECLINE TO THE INFINITY THE SAME ACCESSORY

It was when Roissy-Charles-de-Gaulle Airport saw a crowd of travelers willing to pay a dozen euros to stuff their luggage with plastic wrap before check-in that William Tala, then a stopover agent, came up with the idea to create BibeliB, a designer suitcase cover equipped with a traceability system. In order to finance the development of his find, this self-taught person used crowdfunding. A plebiscite: he raised 543,000 euros. To get out of the lot, declining a single product in new sizes, colors, or designs may be another good idea. So The Kase customizes phone cases, Tediber only sells one model of mattress, Verycook’s irons come in pop colors, while Cie Bracelet Watch relies on original materials like lizard leather. All of these young shoots were profitable in their first year.

IN FIGURES

360 euros
the two days of food hygiene training, a real plus for the mouth trades.

From 518 to 783 euros
per square meter for a stand at the Franchise Show

Zeliha Chaffin

Find out our complete file “100 new business ideas to get rich”

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